New York City is a place with a culture of it’s own.  The progressive, fast paced environment attracts everything from high fashion to rock stars.

In an effort to remain forward thinking, the New York City Department of Transportation (DOT) is embracing cycling by expanding support for the ever-growing mode of transportation.  In order to “promote cycling as a healthy, environmentally-sustainable form of transportation” the DOT is offering a limited supply of free helmets, and working with Cemusa to install 36 Bicycle Parking Structures at key areas throughout NYC.  The shelters will be high quality structures using stainless steel, and a follow the lead of the city’s award winning bus shelters. 

Each shelter will contain a NYC cycling map and promote the “Look” Public Service Campaign, a partnership between bicycle advocacy groups and the city government that uses an edgy campaign to raise awareness and promote an ideal where cyclists and motorists will have mutual respect.

The NYC DOT is currently in the process of it’s commitment in 2006 to add 200 miles of bike lanes in 3 years.  To date, 80-miles of lanes have been completed with a master plan for 1800-miles by 2030.

Visit the LOOK Campaign

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